Smart AdServer

Smart AdServer is a technology provider, which provides publishers, ad networks, agencies and advertisers with an integrated display, video, rich-media and mobile ad serving solution.
Created in 2001, Smart AdServer rapidly became an important ad server on the market, with more than 250 customers in 25 countries.
Smart AdServer has offices in Europe (UK, Germany, France, Spain, Poland) and North America (US, Canada, Mexico).
Tens of billions of display ads are served every month in over 1,600 websites. Among its customers are to be found global media agencies (Fullsix, Performics , Publicis , Mediaedge:cia ), publishers( Betclic , Meetic , Bild , Pixmania , , Axel Springer , La Vanguardia, Radio-Canada ), ad networks (Amaury Group, Aufeminin.com. Since 2002, 95% of ‘‘‘Smart AdServer’’’ contracts have been renewed.
Smart AdServer's headquarters are based in Paris, France.
History

Smart AdServer was created in 2001 by the major Web publisher, au Feminin, as an internal solution to provide advanced capabilities for managing ad spaces and its communication campaigns.
The agency solution was developed in 2002 and the first contract was signed with Zenith. Its solutions quickly gained recognition and benefited from rapid development through media agencies, advertising agencies, and publishers/

The company became independent in 2005. , and the number of clients increased from 20 in 2006 to 145 by the end of 2008) Axel Springer, the largest newspaper publishing company in Europe, acquired the auFeminin Group (including this product ) in summer 2007, and Cyrille Geffray was appointed Managing Director.
2007 marked also the beginning of global expansion, with sales offices in Montreal, Canada, and Amsterdam, Netherlands.

Today, it has : 250 clients across 4 continents, (among them 50 agencies and 1,600 websites using the technology), with 7 offices in Europe and 3 in North America. The annual growth is 40%.
Mobile
due to a single web & mobile interface, mobile ads are quickly managed. Each month, more than a billion ads are served on mobile by ‘‘‘Smart AdServer’’’.
Mobile key features
*Mobile & tablets applications (SDK): ‘‘‘Smart AdServer’’’ allows advertisers & publishes to serve ads on all devices. SDK are available for Android, iPhone and iPad.
*Features: Rich media & video, targeting, inventory management & reporting
*HTML5 supported
*Mobile customers: Marca.com, Bilde.de, Horyzon Media, 20minutes.fr, NRJ
Products
Smart AdServer is a key player in ad serving in Europe and offering innovative features and formats as well as a tailor-made local services.
The publisher and agency solutions, available in 4 languages (French, English, German and Spanish) allow the user to manage the advertising space as well as program, deliver, optimize and track online advertising campaigns.
The key features of smart adserver include:
*A simple interface
*Video/ rich-media campaign programming
*Highly accurate geotargeting per country, per region or per city
*Inventory forecast by geolocation/ keyword
*Real-time statistics, scheduled campaign reports
*Multichannel tracking with calculation of the ROI, post-click and post-impression
*Analysis of the advertising behavior of the internet user
*Real-time activation/ deactivation of campaign
*Automated optimization of the creative and landing pages based on the click rate
Smart AdServer products are updated several times a year with frequent releases .
Targeting
Smart AdServer ofters various targeting criteria. Targeting is accomplished using IP addresses,provided by Quova. Some of the targeting for smart adserver criteria are:
*Browser
*ISP
*Keywords
*Countries, States/Provinces, Cities
*Postal Codes
*Area Codes
Behavioral targeting
Smart AdServer provides its advertising networks and publishing clients the ability to offer behavioral targeting, using the technology of several partners. These technologies work by analysing the surfing habits of Internet users, their behaviour and areas of interest, to offer them the appropriate advertising, product or service. By establishing a behavioural profile, ad networks and publishers can optimise the impact of their online advertising campaigns and so improve their effectiveness.
IAB
Smart AdServer is a IAB member in 10 different countries
*United States
*France
*Spain
*Germany
*England
*Canada
*Mexico
*Brazil
Smart AdServer has been involved in the Ad Impression Measurement Guidelines since 2004 (Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines, September 2004, Version 6.0b, Global - )

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