Sleep Experts

Sleep Experts is a privately owned mattress retailer in the Dallas-Fort Worth Metroplex. The company was founded in 2003 by Chris and Christine Cook, continuing a family tradition in the bedding retail industry that dates back to the 1950s. Christine Cook serves as President and company spokesperson, appearing in television, radio and print advertisements. Chris Cook is Chief Executive Officer. Sleep Experts has 42 mattress stores and approximately over 140 employees. Since then, it has been bought by Mattress Firm, which now owns the remaining stores.
History
Chris Cook and his wife Christine became the third generation of Cooks in the mattress business when they opened the first Sleep Experts store in Dallas, Texas in July 2003. They quickly expanded to 10 stores by the end of 2003, and to 15 stores by the end of their first full year in business. The company currently operates in 43 locations throughout the Dallas-Fort Worth Metroplex and 11 in the Austin, TX area.
In 2006, 2007 and 2008, Sleep Experts was ranked one the "Dallas 100 Fastest Growing Companies" by the Southern Methodist University (SMU) Cox School of Business Caruth Institute for Entrepreneurship.
The company has also been voted five years in a row by an independent survey of Dallas-Fort Worth consumers as a recipient of the Consumers’ Choice Award(TM) in the category of mattress retailers. The company also received the 2009 Greater Dallas Business Ethics Award for its commitment to the local community.
Sleep Experts was sold to Mattress Firm in March 2014.
Products
Sleep Experts carries bedding products including mattresses, box springs, pillows and other bedding accessories. The company’s mattress selection includes innerspring mattresses, memory foam mattresses, and air mattresses, with brands including Tempur-Pedic, ComforPedic, Simmons, Spring Air, Beautyrest, Serta, Laura Ashley, Sleep Designs, Dr. Breus, and Comfortaire, which was recently acquired by Select Comfort.
Community involvement
When Sleep Experts opened its doors in 2003, it launched a program called Rest Assured to recycle customers’ old mattresses for donation to local shelters that serve families in crisis in the Dallas-Fort Worth area. To date the program, since renamed to Share the Gift to Sleep, has donated to non-profit organizations including Bryan's House, Collin County Children’s Advocacy Center, Dallas Children's Advocacy Center, Dallas Metro Homeless Alliance (The Bridge), Family Gateway, The Family Place, Genesis Women's Shelter, SafeHaven of Tarrant County and Ronald McDonald House Charities of Dallas.

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