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Skoop
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SKOOP (www.skoop.com.pk) is an online celebrity gossip and lifestyle magazine, based in Pakistan. It is the fastest growing website by far, with the largest number of readers than any other print magazine in Pakistan. Since its birth in May 2007, Skoop has been the center of attention of the elite and outgoing crowd of Lahore, Karachi and Islamabad. Besides the pictures of events listed on the web site, which have made Skoop the ‘gossip central’ of Pakistan, it has also created ripples among its audience with its spiced-up stories and interviews of celebrities in music, fashion, arts and sports. The PICS section of Skoop is the most popular section of the web site. Skoop brings a new issue every week, where new pics are added to this section. These are pictures of people from parties, launches and fashion shows, and each week a 'Picture of the Week' is chosen out of those pictures. The SKOOP section is the latest gossip in the fashion and media scene. Interviews of most celebrities of Pakistan are posted in this section, and each week brings new gossip to the viewers. Within a matter of 6 months, Skoop has become a massive success because of its unique nature of content and unlimited worldwide distribution, and is proud to be the youngest yet most popular magazine in Pakistan, with a current 72000 visitors weekly, and growing. Skoop is also a guide for the latest events and hangouts in the major cities of Pakistan, and an insight to the modern Pakistani culture to the Pakistanis living abroad. 
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