Furst Media

Furst Media is Australia’s largest free street press and media company distributing over a quarter of a million magazines and papers every month<ref name="FurstMedia" />. Furst Media publishes 11 titles which focus on music, fashion & lifestyle areas<ref name="FurstMedia" />. Furst Media publications include Beat Magazine, 100%, Fashion Journal, Mixdown, Minibar and The Big Ticket and the weekly online TV show Beat TV<ref name="FurstMedia" />.

Beat Magazine
Print Edition
Beat Magazine is a magazine in Melbourne, Victoria, Australia covering local music entertainment<ref name="mondotimes" />.. It is Melbourne’s oldest and most revered music street press publication and A weekly guide to music, arts, entertainment, lifestyle and culture in Melbourne, Australia<ref name="FurstMedia" />. It incorporates features, reviews and news on music, arts, clubs & dance and has been pulsing through the vein of Melbourne’s music, hospitality and entertainment industry for 22 years<ref name="BeatMag1000" />. “Beat is very much a localised magazine about Melbourne,” says Rob Furst company director<ref name="BeatMag1000" />. Street press is an important vehicle for the local arts and music scene as a bridge for creative entrepeneurs<ref name="BeatMag1000" />.

Beat Magazine was founded on Wednesday the 30th July in 1986 with Neil Finn from crowded house on the cover<ref name="BeatMag1000" />. Director Rob Furst, former nightclub promoter, pioneered the publication and was the first to bring street press to Melbourne<ref name="BeatMag1000" />. Beat magazine is amongst the original and longest running magazines of it's kind. It started with a tiny staff - director Rob Furst, music writer Andrew Watt and founding editor Janine Kerr<ref name="BeatMag1000" />. The magazine had minimal overheads and director Rob Furst would even deliver copies of the magazine himself<ref name="BeatMag1000" />.

Today, Beat Magazine has published over 1000 issues and is distributed to over 1,500 points around Melbourne and regional Victoria weekly which is approximately 34,000 copies (CAB audited)<ref name="FurstMedia" />. Melbourne’s favourite free music magazine are picked up by punters eager for an inside run at the happenings in Australia’s cultural haven; Melbourne<ref name="FurstMedia" />.

The Beat Website, allows users to view the magazine online and read breaking news.
Beat TV
Beat is a combination of music, comedy and fast paced youth culture. A weekly video podcast, via its homepage portal of beat.com.au, beat tv has its own online community and is one of Australia’s most popular web shows<ref name="FurstMedia" />. It’s also a popular destination on leading new-media sites like MySpace, Facebook and YouTube<ref name="FurstMedia" />.

Produced by Tim Hamilton and presented by Nick Clarke and Dan Watt the series comprises of irreverent interviews with local and international artists, street-level vox pops and an insight into what is going on in Melbourne clubs and bars<ref name="FurstMedia" />.

Beat TV can be viewed weekly at beattv.com.au
Beat.com.au
Beat.com.au is the online companion of Beat Magazine. The website includes Breaking news in music, the arts and clubs<ref name="FurstMedia" />. There is a comprehensive online Gig Guide, Venue search, Reviews, Free Sh*t giveaways and pics from all of Melbourne’s coolest gigs, festivals, galleries and fashion events<ref name="FurstMedia" />.
=== 100% ===
Focuses on Melbourne's club culture<ref name="FurstMedia" />. Featuring interviews with the world’s coolest DJs, producers and MCs, and covering the broad spectrum of dance and urban genres<ref name="FurstMedia" />. Popular regular features include Club Pics, Bartender of the Week, Random bits, Venues Around Town, News, Tours, and the doyen of equipment spreads - Deckhead<ref name="FurstMedia" />.

Fashion Journal
Fashion Journal is a National fashion magazine distributed bi-monthly<ref name="FurstMedia" />. The voice of high and street fashion since its inception in 1991. Fashion Journal prints over 40,000 copies each edition which are distributed at over 1,800 points including boutiques, retail stores, hair and beauty salons, cafes, bars and restaurants<ref name="FurstMedia" />.

Mixdown
Mixdown is a compendium of gear reviews and music related news, interviews and reviews<ref name="FurstMedia" />. Covering all forms of music product and music itself, Mixdown is a popular read for musicians, producers and fans, alike<ref name="FurstMedia" />. Mixdown road tests the latest instruments including guitars, drums, bass, keyboards and pianos<ref name="FurstMedia" />. This comprehensive monthly magazine has 25,000 copies distributed nationally each month to over 1500 outlets with a large emphasis on secondary school and tertiary music departments, Mixdown also features how to guides, product news and spotlights on musical accessories<ref name="FurstMedia" />.

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