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Siddy Says
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SiddySays is a Pakistan-based fashion, style and beauty blog that follows a magazine format. It is Pakistan's first notable fashion and lifestyle blog and covers both local and international topics. The blog is broken down into five sections, including "Fashion", "Beauty", "Lifestyle", "Culture" and "Stories". Origin SiddySays which started as a personal blog was founded by Sadaf Zarrar in 2011 while on a break from her then decade long marketing career. She started documenting experiences that she hadn't had time for while working full-time and putting them down on the blog. SiddySays has now progressed into a diverse website headquartered in Lahore, with an editorial team led by Zarrar herself. Content Since its inception, SiddySays has been a blog that emphasizes on pictorial content with text that is predominantly limited to commentary on the images. The content of the blog is focused on style, beauty, culture, art & design, travel, food and lifestyle covering a wide range of topics both locally and internationally. It is positioned as a window to the women of Pakistan exposing them to style finds locally or internationally. SiddySays also has digital presence on Twitter, Facebook, Instagram and Pintrest. Press & Achievements SiddySays has been covered in numerous publications, including Pakistan’s leading weekend publication Sunday Times, Paperazzi and GT Magazine. Sadaf Zarrar as the main face of SiddySays has been covered by magazines for her personal style. SiddySays was marked as one of the Best Fashion Blogs by Sunday Magazine, Pakistan's leading weekend publication during the PFDC Sunsilk Fashion Week 2014. Paperazzi Magazine termed SiddySays as one of the top 5 Fashion Blogs during the PFDC Sunsilk Fashion Week 2014. 
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