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Shankar Maruwada
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Shankar Maruwada is a successful entrepreneur and a marketing professional. TIll recently, he was heading UIDAI's branding and awareness team.. He is an investor in startups and a mentor to entrepreneurs. Early life Shankar Maruwada graduated from IIT Kharagpur and completed his MBA from IIM Ahmedabad. Career Shankar Maruwada worked in Procter & Gamble, the worlds most respected marketing company, in their brand management function. He also cofounded Marketics, one of India's largest provider of marketing analytics services(based in bangalore) which was purchased by WNS in 2007 for an estimated $65 million, a story which is chronicled in the best seller 'Stay hungry, stay foolish' by Rashmi Bansal.Marketics is an amazing story in wealth creation in a service industry - a dollar invested in Marketics at startup gave an incredible 3 million percent return in 5 years! He joined UIDAI in July 2009 where,till recently, he headed the marketing and communication efforts for the project, which is aimed at providing every Indian resident a unique identification number called as AADHAAR. The division he headed at the UIDAI is called as Demand generation, communication and awareness. 
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