Sellsumerism

Sellsumerism describes a process whereby individuals use their daily lives as an entrepreneurial opportunity to make money instead of just spending it . A "sellsumer" earns money, for example, by renting out a parking space in their home driveway to a third party.
The economic downturn and an ever growing infrastructure have amplified the amount of sellsumers who no longer just consume, but actually create, participate and contribute . The sellsumer trend is not about individuals starting a business as a primary source of income, it is a secondary or even tertiary source of income.
Sellsumerism has a lot of potential longevity due to a number of reasons. It allows people to be their own boss, thus showing off their business experince and acumen. Sellsumers provide other consumers with 'premium obscure' products and services and experiences—different, hard-to-find, special, vintage, quirky, and/or personalized. Equally important in recession times: unburdened by massive cost structures . Above all, sellsumerism allows ordinary people to make extra money.

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