Search Engine Marketing Professional Organization

SEMPO Mission
Search Engine Marketing Professional Organization sempo is a global, non-profit trade association founded in 2003 to serve the Search Engine Marketing (SEM) industry and marketing professionals engaged in it. This includes SEM firms and consultants, in-house marketing professionals, Web developers and advertising agencies.
SEMPO’s purpose is to provide a foundation for Search industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of Search and its role in marketing. SEMPO encourages participation by becoming a member and joining work groups, committees and task forces in the US and abroad.

Resources and Activities
The organization’s activities are primarily centered on learning about SEM and awareness about Search marketing. To support their educational mission, SEMPO offers an extensive library of resources, articles and dozens of links to SEM tools, newsletters, and more. In addition, it conducts outreach activities such as free webinars, workshops and industry events, plus a Speakers Bureau of experts on a variety of subjects.
SEMPO Membership
Anyone with an interest in Search Engine Marketing and a desire to help further the industry can become a SEMPO member. This includes Search Engine Marketing firms, individuals performing a Search Engine Marketing role within their company, freelance marketers, software vendors, industry analysts, consultants, students, educators, and members of the general public.
Membership with SEMPO includes benefits such as exclusive access to research, discounts for the SEMPO Institute, discounts for industry events, the ability to post job listings and resumes on SEMPO’s Job Board, Service Requests, a listing in our online Member Directory, local networking opportunities and social media groups.
SEMPO Institute
Part of SEMPO, SEMPO Institute’s online courses are standardized, peer-reviewed SEM strategies, techniques, and best practices. They establish a benchmark of expertise for SEM professionals worldwide, while increasing the quality and availability of SEM professionals and employees for hiring needs.
SEMPO Institute's online courses focus on many aspects of SEM and how to use Search as an effective part of an integrated marketing program. These courses are geared toward a wide variety of Search, marketing, public relations, sales, IT and business professionals. Because the courses are online, students learn at their own pace and can login from any computer to take the lessons and the tests. Tests are graded within the system automatically, and students can interact with SEM professionals and SEMPO volunteers through the Community Discussion Board. The Institute offers online distance learning courses that will provide a breadth of Search Marketing instruction.

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