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Save the tatas
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Save the tatas, also written as save the ta-tas, refers to both a non-profit breast cancer awareness foundation and a for-profit company founded in 2004 by Julia Fikse and currently has 12 employees. Founder Julia Fikse, attributes her idea to seeing people close to her die of breast cancer. Over the course of 2008 and 2009, they have pledged at least $50,000 toward The Concern Foundation and donated 5% of sales, Criticism Its goal is to increase awareness of breast cancer by using humor. However, organizations such as Save the tatas have been criticized for using sex to make cancer into something that has to be sold to people and for profiting from cancer awareness. |
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