Sara Tye

Sara Tye is a public relations, business and organizational development woman and an entrepreneur.
Current executive positions
Tye is the founder and managing director of redheadPR (since 2003) and ambassador for Sundried, the active sports clothing company (since 2019).
Employment history
Tye began her career at 17 at the Royal Military College of Science in faculty development with the armed services and the Ministry of Defense. From 1989 to 1992 Tye worked at Thames Water in PR Relations. When working at The Body Shop between 1994 and 1997, she assisted with the personal branding of the founder, the founder, the late Dame Anita Roddick. In addition, she was an integeral part of the Ken Saro-Wiwa campaign against Shell. There, she guided the Impact on Society section of The European Foundation of Quality Management Model and Award, which the firm won in 1999.
Sara played a key role in the implementation of BT's environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages.
Tye also opened a Mexican restaurant, and helped run a senior residential home and hotel in St Ives, Cornwall.
Tye was Managing Director of Gingernut Creative from 2015 to 2016
The business guru ran Etape Suisse a luxury cycling experience company from 2015 to 2018, and was chair of Swindon Triathlon Club from 2017 to 2019.
Education
As well as studying management for six years, Tye has a Diploma in Management Studies and a Diploma in Administrative Management from the Institute of Management.
Charitable endeavours
Between 2010 and 2013, Tye was the Vice-chairman of the Old Town Business and Professional Association. She was an award winner in recognition of her "continuing contribution to the county's thriving business community."
* Finalist The First Women Awards 2016
* Runner up - Wiltshire Business Person of the Year 2013 and 2014
* Pride of Swindon 2012 - best team with Rex and Sandra Barnett
* Fellow of the Royal Society of arts, manufactures and commerce
* Campaign of the Year, PR Week, Free Ken Saro-Wiwa
* In-House Department of the Year, PR Week, The Body Shop
* International Campaign of Year, PR Week, Free Ken Saro Wiwa
* Finalist, CIPR Corporate Responsibility, Make you Mark with a Tenner
* Finalist, Cosmopolitan Women of the Year
* Commendation, Community Involvement, PR Week, Make a Difference Day, Yellow Pages and CSV
* European of Foundation of Quality Management Award
* Ambassador of Sundried, the active sports clothing company
Tye has been featured in The Telegraph on a piece entitled 'How to manage family life while growing a business,' on being a single mother as well as in ResponseSource.
PR clients
Tye's PR clients have included: Belu Mineral Water, Blue Dragon, Black Tower, the British Heart Foundation, British Telecom, Cardiac Risk in the Young, Carlton Interactive, CDNOW.com, Centrepoint, crocus.co.uk., Frangi Tie Rack, Green & Black's, Latina, Nokia (corporate and CSR), Raleigh International, S&A Foods, Sony, sports.com, WHSmith and Yell UK Web Awards.

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