Sachin Gupta (academic)

Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the Samuel Curtis Johnson Graduate School of Management at Cornell University and the editor-in-chief of the Journal of Marketing Research, He is known for his work on marketing strategy, international marketing and management communication.
Notable Awards
*American Marketing Association-EBSCO Annual Award for Responsible Research in Marketing
*Paul E. Green Award by American Marketing Association
*William H. O'Dell Award by American Marketing Association for Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
Academic Experience
Samuel Curtis Johnson Graduate School of Management at Cornell University
::Henrietta Johnson Louis Professor of Management, Nov 2007 to present
::Director of the Ph.D. Program in Management, July 2014 to June 2018
::Professor of Marketing, July 2005 to present
* Visiting Scholar Stanford University, Graduate School of Business, Jan - March 2019
* Visiting Professor MYRA School of Business, Mysore, India, March 2015
* Visiting Professor, Indian School of Business, Hyderabad, India December 2004, November 2005
* Visiting Professor, Nanjing University School of Management, Nanjing, China August 2005
Selected publications
* Kim, Sungjin, Sachin Gupta and Clarence Lee. "Donors and Member-Donors for Effective Nonprofit Fundraising." Journal of Marketing 72, no. 3 (2008): 48-63.
* Kim, Sungjin, Clarence Lee, and Sachin Gupta, “Bayesian Synthetic Control Methods,” Journal of Marketing Research, 57, 5, October, 831-852. 2020 Winner of the 2020 Paul E. Green Award of the American Marketing Association.
* SachinGupta, AravindHaripriya, Ravilla DRavindran, ThulasirajRavilla, "Differences Between Male and Female Residents in Case Volumes and Learning in Cataract Surgery" Journal of Surgical Education
* Yu Yu and Sachin Gupta, “Pioneering Advantage in Generic Drug Competition,” International Journal of Pharmaceutical and Healthcare Marketing, 8, 2, , 2014. this article got Outstanding Paper award 2014.
Impact
According to Google Scholar, his works have been cited over 4000 times, giving him an h-index of 26.
 
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