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Rhonda Abrams
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Rhonda Abrams is widely regarded as one of the most respected experts on business planning, startups, entrepreneurship, and small business in the US. She writes the entrepreneurship/small business column for USA Today and is a bestselling author and public speaker. Her first book, Successful Business Plan: Secrets & Strategies is the bestselling business plan guide in the US, used in 1,000 business schools and translated into 30 languages. Biography Rhonda was born and grew up in Los Angeles and now lives in Palo Alto, California. She attended UCLA for her BA and received her Masters from Harvard University. A successful serial entrepreneur and business owner, Rhonda writes the entrepreneurship column for USA Today and is the author of 19 books. Named one of the 30 Global Startup Gurus and 100 most influential women in Silicon Valley, Rhonda lives in Palo Alto, California. Books/Works *The Successful Business Plan: Secrets & Strategies, 7th ed., *Entrepreneurship, A Real-World Approach, 2nd ed., *Six-Week Startup *Business Plan In A Day, 3rd ed., *Hire Your First Employee, 2nd ed., *What Business Should I Start? 7 steps to discovering the ideal business for you *Successful Marketing: Secrets & Strategies *Wear Clean Underwear: Business Wisdom from Mom Her second book, Wear Clean Underwear: Business Wisdom from Mom was published by Villard/Random House. Rhonda also authored a line of books in conjunction with the Better Business Bureau. Speaking Engagements/Corporate Advisor Abrams, one of the foremost speakers in the U.S. on the subject of small business, regularly addresses conferences, corporations, industry groups, business associations and others. She has provided keynotes, workshops, corporate training seminars and has served as panel moderator and conference emcee for some of the nation’s most prestigious business events and largest corporations. Abrams has also advised and worked with global companies on their small business strategy, including companies such as Instagram, Google, Facebook, Intuit, American Express, British Airways, Visa, Marriott, Bank of America, and more. Speaking Events & Clients Include: * Intuit national tour * Facebook national tour * SAP Sapphire Conference * National Retail Federation * National Grocers Association * Outdoor Industry Association * Federal Reserve Bank of Cleveland * California First Lady Maria Shriver’s Women Conference * National Better Business Bureau * UCLA Women’s Conference * New Zealand Software Association * Caribbean Cellular * Kuwait Leaders Development Group * Dell Women’s Entrepreneur Network * National Association of Women Business Owners * Association of Small Business Development Centers * and many other small business organizations, trade associations, universities, economic development authorities, and corporations Accolades/Honors Rhonda has received numerous honors and recognition in her career, including: * Top 30 Global Startup Guru * Top 100 Most Influential Women in Silicon Valley * Outstanding Senior UCLA * Top 100 Small Business Influencer every year Entrepreneur Rhonda has started four companies. She is currently founder/President of PlanningShop, a company specializing in content and software on business planning, small business, and entrepreneurship. In that capacity, she created a cloud-based business financial planning tool, Bizgear. 
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