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Regal Lager
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Regal Lager, Inc. is a distributor of baby and children's products and is located in Kennesaw, Georgia. Regal Lager primarily works with companies outside the United States and provides distribution, marketing and advertising in the U.S. and Canadian Markets. History Regal Lager began as a very small, family owned business started by husband and wife team of Bengt Lager and Luanne Whiting-Lager in the basement of their home in 1991. The idea of starting a business in the juvenile products industry began when the Lagers had their first child . From the positive feedback they received from friends and family members of Luanne in the United States, they decided to bring the well designed baby products in Sweden and bring it to the United States. Upon the birth of their second daughter three years later, they moved forward by researching hot business trends in the United States and as a result, they decided to start a mail order catalog business in the United States to sell Swedish products. However after much consideration and advice from industry leaders, Regal Lager decided to take on the role as distributor. One of Regal Lager’s first manufacturers was the Baby Bjorn® carrier and worked to build the brand and popularity in the U.S. up to 2005. Awards and Recognition •The Swedish Trade Council’s annual achievement award for Superb Consumer Market Adaptability in North America, 2000 •Golden Carrot Award, Atlanta Journal-Constitution awarded for promoting health and fitness for employees, 2007 See Also
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