React Magazine

React Magazine (also known as React or ReactMag) is a free men's lifestyle magazine based in the United Kingdom that is published quaterly. The magazine has no connection with the former US teen magazine of the same title.

React is available in three formats as:
* React Print Magazine - distributed at strategic locations in London;
*React E-Magazine - sent in Adobe PDF to thousands of e-mail subscribers and read by visitors to ReactMag.com;
*React Online Magazine - a multimedia website that utilises videos, user profile pages, message boards and competitions.

Editorial
The React editorial style of light-hearted humour is designed to make the news, features, models, interviews and reviews interesting and relevant to its target male audience. React claims to be the world's first free men's print magazine and says it is distinguishable from other men's magazines by its models - a significant proportion of the women featured in the magazine are Black, Asian, Oriental and other women of colour. React exercises restraint on female exposure, so models only pose up to bikini / lingerie level.

Circulation
Each issue is sent to React Magazine e-mail subscribers and many readers forward on the PDF web address or print additional copies for friends and colleagues. The magazine is also accessed by visitors to the React Magazine website. A limited number of professionally printed copies are distributed in London at colleges, universities, music stores, bars and other locations.

History
With two editorial staff based permanently in the USA, including Adam Bernard , React established itself as a well respected Hip Hop and R&B magazine in 2002 before changing its editorial to focus on men's lifestyle in November 2006.

Between August 2002 and April 2005, React Magazine online was a popular resource for Hip-Hop and R&B enthusiasts all over the world, mainly through its daily news, exclusive interviews , online community (message boards) and a weekly newsletter.

In early 2004, React introduced the React Models section that would eventually become React Girls. Other urban lifestyle websites subsequently introduced eye candy sections into their websites.

In March 2005, the React Community Forums were hacked and defaced with racial slurs against the editorial staff. This, along with other technical difficulties, forced the magazine offline until 2006 where it re-launched as a men's lifestyle magazine.

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