RDA International

RDA International is an independently owned full-service advertising/interactive agency. RDA was founded in 1976 by Michael Racz and Gail Dessimoz and is located in New York City.
History
RDA International was founded in 1976 by:
* Gail Dessimoz
* Michael Racz
RDA's interactive division was founded in 1995.
The Work
RDA specializes in focused, targeted marketing to "Passionistas", audiences who are emotionally involved in their purchase decisions.
Clients of RDA include:
* Starwood Hotels & Resorts Worldwide (W Hotels Worldwide, W Retreats & Spas, W Hotels & Residences, Starwood Real Estate Group, aloft Hotels, element Hotels)
* Sony Electronics Broadcast and Professional Divisions
* Beiersdorf (NIVEA, NIVEA for Men, Eucerin, Aquaphor) online.
* Tishman Speyer Properties (Rockefeller Center, Top of the Rock)
* MTV Games (Rock Band series)
 
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