Pick Me Up Magazine

Pick Me Up Magazine

Published by IPC Media
Pick Me Up is a UK magazine, published by the IPC Connect division of IPC Media which is owned by the US based Time Inc.
It is part of the woman’s weekly market and is positioned in the real life sector of this market where it competes with titles such as Chat magazine.

True life and puzzles
It is on sale every week and its primary focus is on retelling the true stories of women and the heartache, tragedy, the weird and wonderful, as well as the happy and comic events that happen in their lives. All the stories featured are true no matter how sensational or horrific they may sound.
Since it launched in 2005, Pick Me Up magazine has established itself as the title that offers more real life stories than any other magazine.
Its second main focus is offering a dedicated section filled with a variety of different types of puzzles for which there are money prizes to win. Games include kriss kross, arrowords, logic puzzles, wordsearches, spot the difference, code crackers and the ever popular crosswords.
There is also a puzzle with a bigger prize to win like a family holiday.

Regular features
Other regular features are free product offers to enable the first number of readers to reply to try for free.
There is also a section that enables the buyer to cut out coupons and save money on a wide choice of different products
It has a regular section on health issues, a Mum’s Club, a feature on children called Toddlygook and a section on the husbands of reader’s wives called Him Indoors.
Every week it also offers horoscopes to its readers.
A lot of the pictures, stories and funny happenings are supplied by the readers themselves.
One of its regular celebrity contributors is Jeremy Kyle who offers advice on topical real life issues.

Circulation and readership
It is priced at 65p, which makes it one of the cheapest titles in the woman’s weekly sector.
According to the Audit Bureau of Circulation in January to June 2007, it sold 447,100 copies per week.
The National Readership Survey says it is read by 1.080,000 women.
Its key sales area is the UK, which accounts for over 90% of its sales, but it is also available in the Republic of Ireland, Europe and Australia.

Brand extensions
Four special issues are published throughout the year.
The Spring Special is available in March, the Summer Special in June, the Autumn Special in August and the Winter Special in November.
They are on sale for considerably longer than the weekly magazine.
They are bigger than the normal weekly issue at 76 pages and have a cover price of £1.30.

www.pickmeupmagazine.co.uk
The Pick Me Up site was relaunched in April 2007. It covers the same themes as the magazine but with different content. There is also the opportunity to take part in forums on relevant topics.
It also has fun games to play that are free, as well as the opportunity to win prize money by playing bingo. Like the magazine there are free competitions to enter that are updated daily.

Summary
Editor: June Smith Sheppard
Launch date: January 2005
Country: UK
Frequency: Weekly
Price: 65p sterling
No of pages: 68
Publisher: IPC Media
Parent Company: Time Inc
Circulation: 447,100 ABC Jan to June 2007
Readership: 1.080,000 National Readership Survey
Website: www.pickmeupmagazine.co.uk

Links
Pick Me Up: www.pickmeupmagazine.co.uk
Time Warner: http://www.timewarner.com
http://en. .org/wiki/Time_Warner
IPC Media: www.ipcmedia.com
National Readership Survey: www.nrs.co.uk/top_line_readership
ABC: www.abc.org.uk/cgi-bin/gen5?runprognav/abc&nocy
Jeremy Kyle: http://en. .org/wiki/Jeremy_Kyle

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