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Peter Shankman
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Peter Shankman (born August 6, 1972) is an American entrepreneur, author and blogger. Career Shankman was the creator of the Help a Reporter Out ("HARO") project, a service for journalists later acquired by Vocus, Inc., and a PR firm called The Geek Factory. He is the author of books on marketing and social media. He has been a guest speaker at TedX, South by Southwest, and many other conferences. Shankman has been quoted on topics as diverse as early morning productivity to toddler screen time to how to reach small business customers Bibliography * Zombie Loyalists: Using Great Service to Create Rabid Fans (St. Martin's Press, 2015) * Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In (Palgrave-MacMillan, 2013) * Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) *Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) |
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