Performance Marketing for Professionals

Performance Marketing for Professionals is a book written by Internet marketers Murray Newlands and John Rampton. The book is a roadmap for becoming an Internet marketer,
Synopsis
Performance Marketing for Professionals is a 136 page book that includes 14 chapters and it covers an essential performance marketing topics. The chapter of book features a basic introduction, a roadmap of the subject, and expert tips on how to become successful by using that particular practice. Given their many years of firsthand experience in the Internet marketing industry, Newlands and Rampton’s book is a comprehensive resource that can help anyone at any place in their career.
The book also contains sections from Internet marketing veterans Oliver Roup (CEO, VigLink), Parker Powers (CEO, Millionaire Network), Scott Richter (Affiliate.com, Redirect.com), and Adam Riemer.
Chapters
The book contains following chapters
# Introduction
# The Sales Funnel
# Choosing What To Promote
# Registering With Affiliate Networks and Getting Approved
# Link Management
# Email Marketing
# Building Content Sites
# Landing Pages
# Competitive Intelligence
# PPC With Google and Bing
# Facebook Ad Buying
# Other Media Buying
# WordPress SEO For Beginners
# Hosting
Reception
Performance Marketing for Professionals was very well received by the media, receiving praise both online and off. It was featured on international publications such as Search Engine Journal, Examiner.com, and Social Times, John Chow and Zac Johnson, who was quoted as saying, “This is a great read for anyone who is just starting out in the online marketing and affiliate space, but also a good refresher for anyone that is looking to improve their game. Bottom line... lots of great content for an amazing price!”
Other books by author
Online Marketing: A User’s Manual
 
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