Patrick Herning

Patrick Herning is an American fashion entrepreneur and businessman. In 2017, he founded of 11 Honoré, a luxury plus-sized fashion e-retailer that works directly with high-end designers and contemporary brands with investors including Nordstrom.  
Additionally, Herning is a Co-Founder and Chief Executive Officer of West Hollywood-based Thirteen Lune, an e-commerce platform that showcases beauty brands created by founders of color. The company launched in 2020. Herning attended Southern Methodist University from 1991 to 1996 before entering the tech sector as Manager of Channel Partner Sales at CyberSource, eventually finding his way to serving as a Director at VeriSign Payment Services, which was acquired by PayPal in 2005. The following year he founded Fathom Events Strategy, a boutique agency based in Los Angeles that was acquired by HL Group in 2010, making Herning a Vice President in charge of Influencer Marketing. In 2015, Herning founded and served as President for PMH Partners, an influencer marking consulting practice of which he remains President.
In 2017, Herning founded 11 Honoré He launched the company with 15 brands and grew that number to almost 90 within two years.
In December 2020, attracting investors including Gwyneth Paltrow and Sean Combs, as well as negotiating an investment from VC firm Fearless Fund. The company launched with 13 brands and Herning announced in July 2021 that Thirteen Lune's products will be featured in JCPenney stores.
 
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