Nuffnang

Nuffnang.com is a blog advertising community based in the Asia-Pacific region, with offices in Malaysia, Singapore, Philippines, Australia, China, Hong Kong and Thailand. The online platform allows advertisers to place graphic or video-based advertisements onto registered members’ blogs hosted on various platforms.
Other than allowing bloggers to serve ads from various advertisers, Nuffnang also focuses efforts on building the blogging communities in countries it has presence in with various events and activities for bloggers. As of December 2011, the Nuffnang community reaches out to 1 million bloggers across the Asia-Pacific region.
The name “Nuffnang” has its origins in the inner-London slang, Jafaikan, popularised by the character Ali G from the series, Da Ali G Show. “Nuffnang” means “very good” or “very cool” in Jafaikan, and the non-conventional name was chosen to reflect Nuffnang's aspirations to be different while taking a lighter approach to running a business.
History
Nuffnang.com was founded by Timothy Tiah and Cheo Ming Shen, after the two co-founders who met while studying in London realised the potential of the blogging medium in marketing. However, they noted a lack of systems in their respective home countries of Malaysia and Singapore enabling local companies to effectively reach out to the blogging community, and thus decided to take advantage of the region’s underdeveloped online market. After months of planning, Nuffnang was officially launched at 2.00 am on 27 February 2007 in Malaysia, followed by Singapore two months later on 30 April 2007. Within three months, over 4,000 blogs in Malaysia and Singapore combined had signed on with Nuffnang.
A little over a year after the launch in Malaysia and Singapore, Nuffnang Philippines was launched on 26 August 2008 with headquarters set up at Bonifacio High Street, Manila. Nuffnang Australia came soon after in November 2008, establishing headquarters in Melbourne. In mid-2011, Nuffnang further expanded its network to China, with offices in Beijing and Hong Kong. Within the first week of its launch, more than 1,200 bloggers signed up with Nuffnang in China. The latest addition to the network came in December 2011 with the official launch of Nuffnang Thailand.
Products and services
Banner ads
Upon registering with Nuffnang, bloggers can then embed banner ad HTML codes on their blog, which will then display ads from advertisers.
Sponsored posts
Sponsored posts are a form of advertorials from influential bloggers which are commissioned by advertisers.
Nuffnang Glitterati
The Nuffnang Glitterati is an exclusivity program where members are automatically eligible for Glitterati status if their registered blogs do not contain any advertisements from, mentions of, or links to competing ad networks. Privileges for the Nuffnang Glitterati include higher payment rates, sponsored post opportunities, priority for Nuffnang community events and contests, and access to Nuffnang Innit.
Nuffnang Innit
Nuffnang Innit is a blog aggregator available exclusively to Nuffnang Glitterati bloggers, allowing members to share and view topics of interest to the community. Innit features a voting system of “Nangs” and also allows for automatic retrieval of a blogger’s latest blog post.
Nuffnang Evangelist
The Evangelist program (available only in Nuffnang Malaysia) is a platform for bloggers to receive updates, special offers and information about exclusive Evangelist-only activities from brands that they support. It is one of the methods for advertisers to engage with fans of their brand in the community, and has been used successfully in award-winning digital media branding strategies.
Milestone projects
Nuffnang Pajama Party
In March 2008, Nuffnang organised the Nuffnang Pajama Party to celebrate its first anniversary. The event was the first and largest cross-border bloggers’ gathering at the time, and saw 300 bloggers from Malaysia and Singapore in attendance.
Gatsby Deodorant Street Fair
Nuffnang Malaysia collaborated with men’s cosmetic brand Gatsby to organise the Gatsby Deodorant Street Fair on 17 April 2010, earning a spot in the Malaysian Book of Records as the Largest Bloggers’ Gathering with over 500 bloggers from around Malaysia in attendance.
Nuffnang Blogopolis
Nuffnang Australia organised its largest event to date on 30 July 2011, the Nuffnang Blogopolis, a day-long event covering seven different blogging master classes on various topics aiming to educate and engage Australian bloggers. 300 bloggers from all over the country attended the Blogopolis, and the event saw the official hashtag #nnb2011 trending on Twitter in Australia.
Project Alpha
Nuffnang Malaysia premiered online TV show Project Alpha in September 2009, chronicling the lives of notable bloggers in Malaysia. The show was produced in collaboration with Kyanite TV, and was renewed for a second season which premiered in April 2010. Season 2 of Project Alpha saw an increase of 40% in viewership, garnering over 430,000 views online.
Nuffnang Asia-Pacific Blog Awards
Nuffnang Singapore first hosted the inaugural Nuffnang Asia-Pacific Blog Awards in October 2009, in conjunction with the blog network’s second anniversary. The awards, aiming to celebrate the best of the blogosphere, saw 400 bloggers from the Asia-Pacific region in attendance. In December 2011, Nuffnang Malaysia hosted the second edition of the Awards in Kuala Lumpur, with over 500 bloggers attending. The Awards covered 13 topical categories, and received 10,000 nominations and over 82,000 votes in the process. Nuffnang responded with a brief breakdown of their operational costs, as well as pointing out that their cashout threshold of $50 was lower than that of their competitors.

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