Not cross bun

A Not Cross Bun is a variation on the hot cross bun. It uses the same ingredients as the traditional version but in place of the cross some other type of piped decoration is used. The Not Cross Bun was notably started in 2012 by an Australian bakery, Sonoma Baking Company who use an 'S' instead of the more traditional 'X'. In the time since Not Cross Buns are now made by many other bakeries across Australia.
History
The first known commercially sold 'not cross bun' was baked in 2012 by Sonoma Baking Company in Sydney using an "S" in place of the traditional 'X'.
In 2015, the Baking Association of Australia and the Craft Bakers Association of Britain agreed that a respectful time for starting hot cross bun production was approximately six weeks prior to Easter Sunday. This timing roughly aligned with the traditional Lent period.
On Monday 21 December 2015, a public protest against the early sale of hot cross buns was held in Melbourne by bakers from across Australia and garnered significant media and public support. Not cross buns were handed out to help deliver the message to the supermarkets and would remain on sale in participating bakeries until six weeks prior to Easter.

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