Norman David Roussell

Norman D. Roussell is an entrepreneur, consultant, and the Founder and Executive Director of Capital Access Project of New Orleans (CAP). Mr. Roussell received a Bachelor of Business Administration in Finance from Howard University (May 1989) and a Master of Business Administration from Loyola University (December 1994).

From 1991-1996, Roussell worked as a Registered Representative for Equitable Financial Services and Operations Manager for Jhane’s Home Health Care, Inc. During that time Roussell also wrote a monthly column for the New Orleans Tribune Magazine titled “Personal Finance,” which stills appears in the publication today (continued by another author). In 1995, Roussell, a talented musician, wrote, performed and recorded his first album titled, "Spend My Life with You."

From 1997-2003, Roussell was the President and Senior Consultant for PSP Consulting, a firm he founded that provided payroll, human resource and management consulting services to private and public sector clients in New Orleans. Roussell built a client base that included the New Orleans African-American Museum of Art, the New Orleans Affordable Homeownership program and the New Orleans Youth Build Program. In 1997, Roussell also published his first book titled “Secrets of Good Credit” and frequently held seminars on credit, budgeting and personal money management strategies.

In October 2001, Roussell founded Capital Access Project, Inc., (CAP), a non-profit economic and entrepreneur development program that promotes the growth, expansion and economic prosperity of small, disadvantaged, minority- and women-owned firms in New Orleans. CAP provides its clients the management and technical assistance necessary for them to qualify for start-up and expansion capital. In 2002, Roussell developed the “Start Smart Guide and Business Planning CD,” a comprehensive tool that entrepreneurs can use to set-up and operate businesses in New Orleans. In 2003, Roussell published his second book on credit, “Start Smart Guide to Personal Credit Management.” In early 2004, recognizing the need to build upon the popular “Start Smart” brand, Roussell wrote “The Start Smart Guide to Building Business Credit,” “Start Smart Guide: The Ultimate Business Plan Planner,” and “Start Guide to Effective Strategic Business Planning.” In February 2004, Roussell became a Certified Adult Financial Literacy Trainer through the Federal Deposit Insurance Corporation. In March 2006, Roussell, with re-launched Contractor’s College (www.contractorscollege.com), an innovative program designed to help small contractors gain access to construction opportunities.

Roussell is a member and past President of the New Orleans Chapter of the National Black MBA Association, and he is a member of the New Orleans Chamber of Commerce, and the Entrepreneur Network of New Orleans.

Source: www.capitalaccessproject.org

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