Nonsense math effect

The nonsense math effect is a cognitive bias, in which something seems to better only because it contains equations, regardless of their quality.
Explanation
In an experiment, participants were given two papers. They were exactly similar, except that one of them contained false and irrelevant equations. The paper with the equations was judged to be of higher quality, except by those versed in mathematics. Kimmo Eriksson, the scientist who first systematically observed this cognitvie bias, argues that it perhaps is a part of the Guru effect: That is, we tend to become impressed by things we do not understand. He also states that the "nonsense math effect" perhaps exists because mathematics might be held in high regard within a society.
 
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