Navigating the Product Mindset

Navigating the Product Mindset is a concept popularized by UL (Underwriters Laboratories) that seeks to better understand how people around the world think and feel about products.
Navigating the Product Mindset is an annual global study that investigates attitudes about where products are made, sold, bought and consumed.
Approach
During the spring of 2011, UL employed an independent research firm to conduct a global quantitative survey among 1,235 consumers and 1,195 manufacturers across four countries: China, Germany, India and the U.S. Data tabulations among sub-groups were tested for statistical significance at the 90% and 95% confidence levels. A technical panel was used to provide additional insights, and Product Mindset considerations were selected based on importance and overall significance of the data.
The 2011 research identified seven key mindset findings
# Confidence Abounds
# Safety & Performance are Fundamental Priorities
# The Power Shift
# An Environmental Focus is Desired more than Imperative
# Traceability is Key
# Where You are Matters
# Innovation Looms Large for Tomorrow
Notable Press on Navigating the Product Mindset
Promptly after its release Navigating the Product Mindset’ was mentioned on The New York Times website, TechCrunch, Time Moneyland, Smithsonian, and The Verge for uncovering trends related to ‘global gadget fatigue,’ It has also been extensively featured abroad.

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