Mohammed Salamat Ali

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Mohammed Salamat Ali Strike the owner and CEO of JRA (Fiji) Consultants and is amongst a handful of self-made Fiji millionaires below the age of 30.

Ali successfully designed the Soqosoqo Duavata Ni Lewenavaua Party (SDL Party) 2006 election media PR and advertising campaign which saw the SDL party winning an unprecedented victory - a first for Fiji. His other notable successful campaigns include the 2006 IRB Sevens Championship Celebrations for the Fiji Team on behalf of its key sponsor Digicel (Fiji) Limited, the famous Ram Sami Eggs website launch TVC in Fiji and the launch strategy for Total (Fiji) Limited-the new owners of Shell (Fiji) Limited. He was also intsrumental in rebranding Singapore's Sentosa Island as a consultant.

At age 29 (2006), he is a self-made millionaire and the owner of Fiji's biggest local owned advertising agency - JRA (Fiji) Consultants. Ali also owns JRA Consultants (Singapore) Pvt Limited.

In August 2007, Ali joined Channel 2 (Fiji) Limited as a Director and CEO. Ali is also a shareholder in Channel 2, Fiji's second free-to-air TV station.
 
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