Mirago

Mirago Ltd, based in Alton, Hampshire, is the developer of M3, a cloud based, Ad Management and Delivery Platform.
Mirago started its life as a Research and Development project within Software Development house Compsoft, assessing indexing technologies. In 2000 Mirago was established in its own right launching its internet search engine and online advertising tools.
At that stage, Mirago’s search division provided search engine results for 11 European countries (UK, Germany, France, Italy, Spain, Denmark, Switzerland, Sweden, Norway, Netherlands, and Belgium) as well as regional search, geo-targeted and organic indexing products.
As a recognition of the company's innovation during that time, Mirago received an Honourable Mention at the 2004 SearchEngineWatch awards event in New York, with specific mention of two features, notably traffic source exclusion and dayparting. Danny Sullivan referred to these global innovations in his speech, saying "Mirago has lead the industry in both these fronts, and we'd like other paid listing providers to catch up!"
Mirago's success was recognised with listing in The Sunday Times Microsoft Tech Track 100 as Britain's 11th fastest-growing private tech company in 2005 and featured again in 2006, one of only a handful of companies to achieve this feat.
In 2006 Mirago decided on a strategic shift... rather than going head to head with Google and Yahoo in the syndicated partner space, Mirago started offering its performance based media platform on a white label basis to major publishers. Early adopters included Yell.com and Associated Newspapers.
During the next few years Mirago develop a new 'unified' M3 platform. Up until then, each platform had been built using its own dedicated hardware, bespoke software, monitoring and disaster recovery facilities. In 2010 a new 'cloud based' platform was launched, which allows Publishers and Media Networks to quickly and easily deploy their own 'virtual platform', which is a secure 'instance' of the main underlying platform.
In 2016, the cloud based M3 platform now hosts regional as well as global media networks. Strategically, the company is focussed on enhancing its platform to provide its partners with a rich set of features aimed specifically at optimising their revenues.

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