MICE industry in Thailand

The meetings, incentives, conferencing, exhibitions (MICE) industry in Thailand is one of the major branches of tourism in Thailand, contributing an estimated 0.58% to Thailand's GDP in 2012 (9.4% of all tourism earnings). The main sources were conventions (33%), corporate meetings (25%) and incentive travel (24%), adding in total the equivalent of more than $2.5 billion into the economy of Thailand. In 2012, the country hosted more than 7,300 meeting events (a 6.84% increase from 2011).
Around 65% of Thailand’s MICE business comes from Asian countries. India is the most frequent MICE customer, with 74,941 meetings visitors in 2012, followed by China (63,955), Japan (45,424) and Korea (37,175). The United States is on the eighth place, sending 21,786 delegates in 2012. The organization has a strategic, 5-year master plan which has as its main goals to increase revenues and establish Thailand as Asia's business events hub by the year 2016. TCEB designated 5 major MICE cities (Bangkok, Phuket, Khon Kaen, Pattaya, Chiang Mai).
Bangkok
Bangkok is the administrative, education, commercial and transport center of the country, and a regional center for business, finance and communications, many international corporations having offices here. In 2013, it has been selected as the "World’s Best City" by magazine for the fourth consecutive year. It was also a top TripAdvisor 2013 Travelers’ Choice Destinations, the best-value global city for US and UK travelers in the TripAdvisor 2011 top. In the same year Bangkok won the title "Best Leisure Destination in Asia-Pacific" at Business Traveller Asia-Pacific Awards.
The city is the hub of Thailand's commercial events industry, with 299 hotels in the city center and seven world-standard convention and exhibition centers.
Khon Kaen
Khon Kaen is the major commercial and educational center of Isan, Thailand’s northeastern region. It is one of the winners of IBM's Smarter Cities programme for developing MICE promoting strategies.

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