Merlien Institute Market Research Conferences

Merlien Institute Market Research Conferences are a series of consumer insight and marketing research conferences organized by the Merlien Institute. Merlien Institute was founded by Jasper Lim in 2008 with the mission to meet the needs of information and insight of marketing professionals. Main conferences are “Market Research in the Mobile World” and “Qualitative 360”. These conferences are organized all around the globe, with events in Asia, Europe, Africa and North America. Besides from the conferences, Merlien Institute also has its own publication “HeraldBoy News” that reports marketing and technology news.
Conferences
The main series of conferences by Merlien Institute are:
Market Research in the Mobile World
Market Research in the Mobile World or MRMW conferences showcase case studies and best practices from Fortune 500 Brands. These conferences feature speakers from multinational companies such as Walmart, Hewlett-Packard, Citigroup, Procter & Gamble, Microsoft, Pepsico, Google, Coca-Cola, Unilever, Nestle, Huawei, international think tanks and research agencies.. The annual MRMW conference series have gathered up to 2000 visitors. In 2013, the first Asian conference was held in Kuala Lumpur, which had as a speaker John Fergusson, global head of TNS among others.
Locations
*2009: London
*2010: London, Berlin
*2011: London, Atlanta
*2012: Amsterdam, Cincinnati
*2013: London, Kuala Lumpur, Minneapolis
Qualitative 360
Qualitative 360 conferences are aimed at qualitative research professionals. Starting in 2009 these conferences are held annually in Asia Pacific, Europe and North America. With speakers from companies like Vodafone, Dell, or TNS. These conferences are focused on qualitative research and insight.
Locations
*2011: Macau, Malta
*2012: Milan
*2013: Berlin
Publications
HeraldBoy News
HeraldBoy News is a news portal dedicated to provide marketing news aimed at professionals. The publication was acquired in early 2013 by Merlien Institute. The portal is indexed by Google News and has had over 10,000 unique visitors.

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