Media Idee

Media Idee is a Pakistani multinational advertising, marketing and media company, headquartered in Karachi, Pakistan and subsidiary offices in Lahore and Dubai. It is one of Pakistan's largest media holding companies with divisions ranging from a traditional agency to a media-buying house to a full service digital agency. Its current president is Ehmer Kirmani. Media Idee Group provides digital and traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients.
Overview
The company owns several full-service media and marketing companies that undertake a range of media activities: mobile and interactive communication, television, brand activations, shopper marketing, productions and entertainment amongst others. The company’s SAMS services include direct marketing, shopper marketing services, sales promotion, healthcare communications, public relations, design services, digital marketing, events marketing and management, and productions of television commercials, soaps, sitcoms, dramas, made for tv movies, mobisodes and webisodes and printing services. Its media services include media planning, media buying, and media sales.
In 2011, Media Idee was named the fastest growing marketing group by revenue in Pakistan. By the end of 2011, the twin sectors of digital activities and high-growth rates incurred from being brand consultants to companies in UK, Sweden and UAE represented one-half of the group's total revenue.
The company now conducts its operations in 10 cities in 5 countries with a range of well known companies such as Nestle, GlaxoSmithKline(GSK), Roche, Unipex Dairies, 3M, LU (Danone) and AkzoNobel amongst others.
Subsidiaries
As of 2012, the main subsidiary companies of this group are:
*Advertising
**CreativeCom
*Digital and Media
**MI Digital
*Productions
**MI Productions
*Events
**MI Events
*Entertainment
**MI Entertainment - Dramas, Soaps, Reality, Sit-coms, Mobisodes, Webisodes
**YouTV - An Upcoming Youth Channel
**MI Gaming - Upcoming Game Company
**Entertainment Marketing Network (EMN)

Main Menu

See Also

Main Menu