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McMountain
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Mcmountain is a McWord that describes any ski resort purchased and developed by any large international real estate development corporation. The archetypal McMountain engenders the conversion of parking facilities into faux-European villages with restaurants , timeshares and copious lodging facilities. McMountains typically employ vague place-names, much in the contemporary tradition of McMansion housing subdivisions, naming geographical features often displaced by the resort development. Critics note a manufactured movie-set ambience to abound in the faux-villages, with skier experience suffering while corporate emphasis is focused on promoting timeshare sales. **Mcmountain is a vernacular neologism peculiar to younger participants in the snow sports industry and is used among snowboarders and skiers in the US and abroad. Its use may not yet be subject to considerable publication.. |
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