Mark Smith (health spa expert)

Mark Smith (born 1971) is a London-based writer, consultant and contributing editor at European Spa Magazine. He is considered one of the few male health spa writers in the world.
Early years
Smith was born in 1971 in Tasmania, Australia. He studied law and graduated from the University of Tasmania.
Professional life
Smith is an expert on spas and male grooming and writes about those subjects for several national publications, including The Guardian, the Daily Telegraph, Tatler, European Spa Magazine, Spa Secrets and Men’s Fitness. He is a judge in the AsiaSpa Awards. He also works as a media consultant for beauty brands, offering marketing, public relations and social media support. His spa reviews typically describe the setting, amenities services and architecture of a facility. His review of the Chedi Andermatt spa in the Swiss Alps described the spa location as a "idyllic mountain setting for a luxurious and memorable wellbeing escape. The five-star property is a member of The Leading Hotels of the World and features a truly distinct look designed by architect Jean-Michel Gathy."
Changing Trends
Smith has said more men are visiting spas because there is less of a stigma associated with men receiving grooming and beauty treatments. Smith added that the metrosexual trend that began in the 1990s has fueled male interest in spas. “There’s an increasing emphasis on appearance in today’s fast-paced world. Career aspirations and peer pressure force men to seek out treatments to help them look good. And then there is peer pressure from the media … that have men aiming to emulate the images they see on screen.” Smith says one of the biggest spa trends is the growth of male barbering services and anti-aging facials for men during the 2010s. “Once men have been to a spa with their wife or girlfriend, they become hooked. They realize it’s not a pink pampering beauty parlor and that spas offer high-quality, problem-solving therapies that are good for health and wellness.”
Smith is considered one of the top spa experts in the United Kingdom, receiving praise from national and international publications. During an interview with The Guardian about current trends in male grooming, Smith said there is a competitive aspect among males nowadays that make spa treatments and male grooming more socially acceptable.
Other Accolades
Smith is a member of the Chartered Institute of Public Relations and Cosmetic Executive Women.

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