Marcel Saucet

Marcel Saucet, born June 4, 1981 in Nice France, has a doctorate in management science. He is a street marketing expert, an associate professor and researcher at the University of San Diego, and director of the marketing laboratory and consultancy firm LCA and marketing agency "Street Marketing". He is also the author of research articles and books, which include "Innovator, Innovate response to the crisis" and "Street Marketing".
Training
Bachelor presented at age 16, he won five years later with honors, a Master of Science in Management specializing in marketing at the University of Nice-Sophia Antipolis (2003). He obtained his PhD ES Management Science with highest honors in 2007. He completed his doctoral thesis on Marketing Innovation in the cosmetics industry. In his research, he invented the concept of micro innovation, which applies chaos theory to marketing. During his studies, he held academic positions which included associative Vice President of the University of Nice from 2005 to 2007. At the end of the term he created the Alumni Association of the University in Nice and became the president in 2010 and 2011.
Professional career
Product Manager and Marketing Manager of a small business, Cosmetics applied from 2002 to 2006, he led the development of products Biosiris, Vitalithé, Bakea for France, Canada, Belgium, Brazil, Europe and Southwest Asia. Following his PhD, he decided to create his consulting and training laboratory in marketing and managerial innovation, LCA Conseil (Consultants Associates). Through the formation of LCA Consulting & Training division, Marcel Saucet provides initial training in many business schools in France and abroad. Associate professor and researcher at the University of San Diego at California since 2010, he was brought to speak at USC in Los Angeles, the University of Miami, the University of California at Berkeley, HEC and BIMTECH Institute in India. In 2013, he launched his agency "Street Marketing Communication", of which he is custodian of the brand in Europe and North America. He has performed consulting and training for the Lanvin brand, Deezer, Azzaro, Thierry Mugler, Clarins, Porsche Design, Swarovski, Armani and Guerlain, Intel, PEA Consulting, The Chamber of Commerce of Paris, Lancaster and Lancôme.
Researches
Research professor at the University of California San Diego, he has focused his research around street marketing, its illegal aspects and alternative marketing. Author of the books "Innovator, Innovate response to the crisis" and "Street Marketing", the first comprehensive book written on the subject, of which Yohan Gicquel wrote an introduction of fifty pages in 2006. He has also written numerous research articles such as "Street marketing: a non-regulatory practice "Bernard Cova appeared in Marketing Decisions (September 2013), " Marketing Convenzionali not, notizie e futuro della ricerca "Marketing non convenzionali, notizie e futuro della ricerca, with B. Cova, Euromed, under review at Micro & Macro Marketing (in press, december 2013). "Unconventional Marketing: from Guerrilla to Consumer Made", with Bernard Cova, in Routledge Companion on The Future of Marketing. Publication in December 2012. appeared in Micro & Macro Marketing (December 2013) and the chapters" Unconventional Marketing: Made from Guerrilla to Consumer, "16 in Routledge Companion on The Future of Marketing.

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