The Lynn River Music and Arts Festival (formerly the Simcoe Rotary Friendship Festival and the Simcoe Friendship Festival) is the community's oldest summer event that takes place on the Civic Holiday weekend (first weekend in August) in the town of Simcoe, Ontario, Canada since 1967. Summary Small trinkets and valuable goods are sold in a lively outdoor market that is open from sunrise to sunset in scenic Wellington Park. Dinners at the Friendship Festival consists of local perch, chicken and ribs. The cheerleaders from Simcoe Composite School are also involved in the summer event, giving away raffle tickets to support the local festivities like duck races and cow paddy bingo. The Simcoe Reformer advertises this event throughout Norfolk County and Haldimand County just days prior to the event. The festival can be accessed quickly from the Queensway as well as through nearby residential roads. As of September 2005, the Rotary Club of Simcoe is the title sponsor of the event.