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Location-based commerce
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Location-based Commerce (L-Commerce) refers to the localization of products and services through mobile commerce and context aware computing technologies. L-commerce revolves around 5 key service areas: *Location: determining the basic position of a person or a thing *Navigation: plotting a route from one location to another *Tracking: monitoring the movement of a person or a thing *Mapping: creating maps of specific geographical locations *Timing: determining the precise time at a specific location Technologies Providing location-based services involves several technologies. *Position Determining Equipment (PDE) - identifies location of mobile device. *Mobile Positioning Center (MPC) - a server that manages the location info from PDE. *Geographic Information System (GIS) - geographic contents consists of streets, road maps, addresses, and points of interest. *Location-specific content - used in conjunction with geographic content to provide the location of particular services. Applications Location-based advertising -Once a wireless device is detected in a location, advertising is directed to the device. -A dynamic billboard ad will be personalized specifically for the viewer -Ads on vehicles such as taxicabs will change based on its location E-911 -alerts emergency rescue teams based on proximity Telematics and telemetry applications -integration of computers and wireless communications L-commerce can also provide the following benefits: Enhanced Billing Personalized Portals Buddy Finder Mergency Assistance Service Call Routing Find Nearest Services 
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