List of Twitter traditions

The list of Twitter traditions includes examples of annually repeated 'events' on the internet micro-blogging service Twitter, usually linked to a hashtag or a particular account.
===#DuvetKnowItsChristmas - Christmas Sleeping Arrangements===
In December 2011 musician and writer Rhodri Marsden found himself sleeping in his sister's old room during the Christmas holidays, tweeting to his Twitter followers that "I think it's time for a photo meme of grown adults in single beds in their parents' house." His tweet unleashed a flood of responses from those staying in childhood rooms (now turned into offices or used as storage spaces) who shared photos of incongruous bed linen and undignified sleeping arrangements. The hashtag #DuvetKnowItsChristmas was widely adopted in 2016 after Twitter user CrouchingBadger suggested "Also, can we refer to this as #duvetknowitschristmas?" (though user 'Hashithappens' used the tag in 2015 in a reply) and it continues to be a popular annual Twitter event. In 2018 Twitter partnered with Shelter to encourage those sharing images on the hashtag to donate to the charity in support of those without a room at Christmas.
===#JoinIn===
Comedian Sarah Millican sent a tweet on Christmas Day 2012 reminding her followers that they were not alone and encouraging them to share what they were doing: "And if circumstances mean you're on your own today, remember, you're not! We are here. I'll post up what i'm up to and join in if you like". A little later she followed this up with a tweet suggesting a hashtag (#joinin), which let people keep track of the shared conversations.
===#SuperbOwl===
During the NFL's annual championship 'Super Bowl' game advertisers, unless authorised to use the , must use a different term (such as 'The Big Game') to refer to the event. Comedian Stephen Colbert used the technically permitted phrase "Superb Owl" in 2014 and others adopted this term with #SuperbOwl being used on Twitter to share photographs of owls. Twitter does not distinguish between the hashtags #SuperBowl and #SuperbOwl so tweets from fans of the game and fans of owls overlap.
John Lewis and John Lewis retail
For a number of years the UK department store John Lewis used the Twitter name of JohnLewisRetail (now @JLPartners) however this did not stop customers from sending customer service-related tweets to @JohnLewis, a man living in North America who merely shares the same name. The tweets 'to' him peak in the Christmas season in response to John Lewis' annual Christmas advert. His good-humoured and helpful responses have become a popular internet tradition resulting in his account being verified and his own appearance in a Twitter UK video advert in December 2018.
Ed Balls Day
On 28 April 2011, Ed Balls, urged by an assistant to search Twitter for a recent article about him, accidentally entered his intended search term in the wrong box and sent a tweet reading only "Ed Balls". The tweet has never been deleted and the incident is now celebrated as Ed Balls Day every 28 April, with followers retweeting his original message and commemorating the occasion in other ways.
International "When's International Men's Day?" Day
On International Women's Day in 2013 (8 March) comedian Richard Herring tweeted "International women's Day? When are we going to get an ? ... On November 19th. Hope that answers your question" after noticing a tendency among some people on Twitter to ask "When's International Men's Day?" in response to the existence of a day celebrating women. The following year he continued, quote tweeting a variation of his response to hundreds of people asking the same question, and this tradition has continued. In 2018 he raised £150,000 for the charity Refuge by spending the day answering everyone who asked.

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