Google juice is an internet slang for the ability or power of a website to turn up in Google searches. A website that commonly turns up as the first or second entry in a variety of searches - especially for keywords that are not part of the site's name - can be said to have a lot of Google juice. It is frequently used by bloggers and webmasters. Google's PageRank system plays a large role in ranking results for a given search. It works by counting how many times a page has been linked to and by the "quality" of those links - namely how many times the page that is linking has itself been linked to. In this way, sites with high Google rankings (i.e., lots of "Google juice") can offer to "share" or "give" Google juice to a less popular site. A link from a site with less Google juice can also be helpful in this regard to a lesser degree: there is less juice to give.
Google's 2005 April Fools Day hoax, the fictitious drink , was a take on the term "Google Juice."
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