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List of Other Build-A-Bear Brands
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Build-A-Bearville In late October 2007, Build-A-Bear Workshop opened a massively multiplayer online game called Build-A-Bearville (also known as Bearville), developed in association with Frima Studio. It allowed users to play games, explore an expanding world, partake in special events, and chat in a safe community. In addition, Build-A-Bear was featured on an episode of Undercover Boss. Redeemable codes were sold with some products from Build-A-Bear Workshops that could be used to unlock features and content within the game. However, these were not required in order to play. Anyone could create an account and play with access to most of the game’s features, even if they had not purchased a product from a Build-A-Bear Workshop. In January 2015, users received an email from the company stating that the virtual world will close on March 31st, 2015 it will be no longer playable after that time. It was replaced by the kids’ site “Bearville Alive!”, containing a web series featuring Build-a-Bear characters. Bearville former users were very upset by the news and some even went to the extent of making petitions to bring it back. So far, nothing has changed the decision of the Build-A-Bear staff for closing the site down. Friends 2B Made Friends 2B Made was an interactive store that allowed customers to make dolls and purchase related accessories launched by Build-A-Bear in 2005. The store was open briefly in nine standalone locations and inside 94 other stores before closing in 2009. Build-A-Dino Build-A-Dino allows customers to create a stuffed dinosaur and purchase related accessories. The first location was located inside the T-Rex Café in Kansas City, in partnership with Landry’s Restaurants. The first stand-alone store was a temporary holiday location at Chesterfield Mall in Chesterfield, Missouri, which closed after the 2006 holidays to relocate to the St. Louis Science Center. There is also a Build-A-Dino inside a second T-Rex Café at Disney Springs in Walt Disney World, and numerous other locations inside Build-A-Bear stores. There was a Build-A-Dino at the Myrtle Beach Build-A-Bear Workshop flagship store but it has been since closed as of 2015. Make Your Own Mascot “Make Your Own Mascot” stores trade at Progressive Field (Cleveland), Great American Ball Park (Cincinnati), AT&T Park (San Francisco), Nationals Park (Washington D.C.), and Busch Stadium (St. Louis) featuring the home team’s respective mascots, as well ones for Boston Red Sox mascot Wally the Green Monster in the Faneuil Hall Marketplace store and Mr. Met, the mascot of the New York Mets, at their Fifth Avenue store in Manhattan, New York City. Build-A-Bear Workshop At Sea Build-A-Bear Workshop At Sea is located on Carnival Cruise Ships within their Camp Ocean Children’s Program. They are pop-up shops where guests can make their own furry friends while on a cruise.
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