Leo Burnett Tailor Made

Leo Burnett Tailor Made, formerly Leo Burnett Brazil, is a division of Leo Burnett Worldwide, part of the multinational Publicis Groupe.
History and clients
Formerly an independent advertising agency, Tailor Made, it was acquired by Publicis in 2011 and merged with Leo Burnett Brazil under its current name. At that time, clients included Fiat, Procter & Gamble, Emirates and Chrysler. In 2013, the agency created a campaign, "My Blood Is Red and Black," with Brazilian sports club Vitória to encourage blood donation.
In December 2016, the agency secured Brazilian retailer Extra as a new client, followed by Brazilian bank Bradesco in February 2017, and delivered a cinema-based campaign for Samsung mobile phones in 2017, and a joint campaign for Samsung and ESPN Brasil in 2018.
In 2019, Leo Burnett Tailor Made created a combined campaign, ThrowBackCrash, for traffic app Waze and Brazilian brewery BrewDog São Paulo to remind drivers of the dangers of drunk driving.
Controversy
In 2019, Leo Burnett Tailor Made engaged in product placement on , in which they placed images advertising The North Face products on , and advertised that they had done so in a video posted on YouTube. Once this was discovered, volunteers removed the images, and the Wikimedia Foundation released a statement condemning Leo Burnett Tailor Made's use of for product placement.
The North Face posted a response as a reply on Twitter, stating that they had ended the campaign and that "We believe deeply in ’s mission and apologize for engaging in activity inconsistent with those principles."

Main Menu

See Also

Main Menu