LearningRx

LearningRx is a franchise based in Colorado Springs, CO, USA that aims to improve cognitive abilities based on the principle of neuroplasticity.
History
The franchise was founded by Ken Gibson and launched in 2002 and claims to have up to 83 different chains across the country. In 2014, the firm opened a branch in Sherman, Texas.
Functions
The objectives of the LearningRx program is to improve the academic performance of students through a series of cognitive exercises claimed to re-stimulate the brain and overcome learning disabilities such as dyslexia. These are done by a series of cognitive exercises claimed to strengthen brain reasoning and other learning capacities.
Their methods include testing students with (and without) learning difficulties such as reading, applying the prescribed procedures and re-testing at the end of the program to see the difference in cognitive skills as a result of the program and one-on-one training.
Receptions
Many testimonials from clients have showed positive responses, while others have been negative. Amongst the negative commentaries towards LearningRx programs from the academic community has been psychology professor Dr Douglas K. Detterman of the Case Western Reserve University. According to Dr Detterman, the programs exercises help improve skills in tests conducted by the institution itself and not improvement on skills in general. He further states that the studies conducted by commercial services that support their claims of benefits are poorly done.

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