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Leanplum
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Leanplum is a mobile A/B testing tool and company that helps mobile web and mobile application developers understand and increase user engagement and conversions by easily experimenting with different combinations of application features, content and marketing messaging. Founded and launched in 2012 by ex-Google engineers Andrew First and Momchil Kyurkchiev, Leanplum has the following basic offerings: * Mobile analytics * A/B testing * content management * marketing automation The service offers integration with iOS software development and Android software development development environments, as well at HTML5. The company received funding from notable tech investors, and was featured at Google I/O 2014. Customers include app developers but also the likes of Tesco and Expedia. |
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