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Law Firm Marketing
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Law Firm Marketing is a strategy used by small and large law firms in their efforts to reach their target audience and create business. Although the term "marketing" is attracting suspicion in many countries in a profession like law which is deemed to be a public service rather than a business, the surge of multinational law firms, the competition among attorneys and the growing acceptance of legal profession as a subsector in service industry, the use of marketing techniques by lawyers and law firms is increasing. Marketing Techniques Leading marketing techniques used by law firms are: *Referrals *Writing articles or newsletters such as Capitol to Courthouse News *Participating in economic institutions *Public Speaking *Creating branded, subject-specific Internet Sites, utilizing frequent updates, client-specific information and external links to various affiliate organizations *Participating and creating community events such as Presidents' Fest *Serving as an industry expert in various media, including podcasts See Also
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