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Kieran Cassidy
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Kieran Paul Cassidy (born 6 November 1972) is the founder of VehicleMatch Services Ltd and Vehicle Seller, two "car matching" companies now in liquidation that operated from South Woodford in Essex between 2003 and 2009. On the 27 October 2010, following an investigation by the Insolvency Service into his conduct at these two companies, he was given an 11 year ban from acting as a company director in the UK. He Currently works for PPC Claim, a subsidiary of online marketing company Trafiki. Vehicle matching companies “Vehicle matching” companies look through magazines such as Auto Trader and call people who are advertising a vehicle for sale and give sellers the impression that they have buyers lined up. They then charge a registration fee to add their details to a database however, according to media reports, this rarely results in a sale. Vehicle Seller, where Kieran Cassidy was a director, has been described as “one of the worst offenders” of this practice and took an £89.99 fee from sellers, but according to the Insolvency Service “it is arguable that the company never caused a single car to be sold.” Due to Cassidy’s failure to provide up to date accounting records for Vehicle Seller, it is not possible to know the number of sales made by the company. Kieran Cassidy founded his first car matching firm, VehicleMatch Services Ltd, in 2003 with Andrew Louka and held the position of Company Secretary. The company was put into compulsory liquidation by the UK High Court in December 2007. Through PPC Claim Cassidy claims to "educate and inform" the public about what he describes as "rogue" sellers of Google Adwords. Through his Linkedin blog, he makes regular posts criticising companies that sell pay per click advertising and attempts to get customers who he believes have been miss sold adwords to pursue claims against the sellers.. According to the latest statement of accounts, Cassidy is a 50% shareholder in PPC Claim's parent company, Trafiki, although he holds no official directorships. 
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