Joey Primiani

Joey Primiani (born Joseph Charles Primiani, October 27, 1988) is an American Internet entrepreneur, design expert and businessperson best known as the creator of Cortex.
Life and career
Primiani started his first freelance web development and design company at the age of 8. He designed products at Google, , Revision3 and NYSE as an intern by the age of 19. He studied Computer Science and Human Computer Interaction at University of Central Florida, and later at University of California, Berkeley. During college he traveled to Silicon Valley every summer to "work with the smartest people he could find."
Primiani was an intern at Google where he helped design the touch interfaces for search on mobile and tablet devices used by half a billion people around the world working under influential leaders like Marissa Mayer.
Primiani says the number one feature of any product should be its speed. He focuses on building beautiful products that people use on a daily basis. His work is said to be heavily influenced by the work of the 1960s German designer legend Dieter Rams.
Primiani launched Cortex, a sharing platform and website on December 7, 2010 providing the fastest way to share links, articles, videos, images, music to friends and family across the web. The service emphasizes its speed and user experience. Cortex has been widely noted for its unique user interface, which incorporates many ideas that Primiani had which are generally uncommon, such as the use of pie menus. Experienced users use muscle memory without looking at the menu while selecting from it (see Fitts's law). This gestural interface technique is optimized for the use of sharing on multi-touch devices.

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