Jack Liang

Jack Liang (b. New York, August 24, 1991) is an Asian-American entrepreneur and anti-racism activist, best known for having organized the Rally against hate, the first-ever Asian-American rally to take place in Times Square.
Early life
Jack Liang was born and raised in Brooklyn, New York. His parents emigrated from China to the United States in the late 80s, for they intended to have two children, and at the time China was under the one-child policy. In America, they underwent harsh discrimination and ill-treatment for being Asian, and Jack even experienced street violence as a child. This experience led him to turn to sports like basketball and track and field in search of a way to fit in, earn respect and express his emotions.
Jack started working at a very young age. When he was 10, he shoveled snow in the winter and handed out car service cards for Puebla Express. While in high school, he worked for American Clerical Service as a courier and for Aldo Shoes as a sales associate.
His life took a turn when his closest friends started getting involved with gangs, and eventually incarcerated. As he did not want to suffer the same fate, he became a basketball player with dreams of going pro. The dream was cut short due to a severe knee injury.
From then on, he decided to focus on his studies. He enrolled at BMCC, which he credits as being the catalyst that allowed him to enter NYU and set his life on the right track. Jack received a Bachelor of Science degree from NYU School of Engineering in 2014.
Career
While in Community College, Jack worked as a sales supervisor at Victoria's Secret Soho, where he held the record for highest credit card sales in the country and most credit card sales in a day.
He explored many career opportunities at NYU, working as a Marketing intern for Vitamin Water, an SMB intern at Goldman Sachs 10KSB, a Product Management intern at IPC Systems, and a Private Equity intern at Robeco Investments.
He worked as a party promoter and signed with his first modeling agency at 19. Jack is one of the few Asian-American models signed to 5 major modeling agencies in 4 states. Jack's modeling achievements include being featured on Men's Health, shooting with Victoria's Secret model Adriana Lima, walking for Versace and Yves Saint Laurent, and shooting campaigns for Moncler, Reebok, and many more.
He landed his first full-time job at Allrecipes.com, where he was an associate. However, the total dedication that the job demanded was a soul-sucking experience for him, so he opted to draw on the skills he developed as a party promoter and left his position to open a restaurant - "The Pokéspot." The restaurant was a huge success, and within two years, Jack became a co-owner of seven restaurants, primarily in charge of marketing and partnerships. Due to his strong performance, he became a sought-after marketer and began consulting for restaurants and small businesses across the country.
In 2018, one of his campaigns caught the attention of Facebook's SMB product team, so they reached out to him for a consultation. Liang seized the opportunity and shared his strategies with the team, which led to him eventually being hired by the company. There he served as an SMB ad specialist on Instagram's product team and as a startup advisor for Facebook, often giving talks and teaching strategies for Facebook Boost.
After nearly three years working at Instagram, Jack left to pursue a higher purpose - vindicating and empowering the Asian-American community.
In addition, Jack and his former Instagram colleague Devin Picciolini are co-founders of Coral.global, a consulting and development studio based in Los Angeles. Together they have developed Defi apps, web apps for athletes, FDA-compliant medical apps for major healthcare networks, and web3 projects such as GoldenDAO and CyBella.
Activism
In 2021, he began organizing marches and events and speaking at schools and organizations across the country to raise awareness about hate crimes against Asians and promote ways the AAPI community could come together. A few months in, he decided to resort to his marketing and promotional talents to stage the largest ever Asian American rally in the US - The Rally Against Hate - in Columbus Park, NYC, on March 16th, 2022, and had more than 10,000 people attending. He then organized Times Square Takeover, a rally with hundreds marching on Broadway, including Rihanna. The rally had all of Times Square's billboards lighting up Stop Asian Hate, a message that was felt worldwide. Liang would organize many other rallies, including Voting for Justice, Stop the Mega Jail, Save Afghan Lives, and more. In April 2022, Jack was arrested for protesting the construction of the world's tallest mega jail in Chinatown, NYC. Jack and 'the Chinatown 10' kneeled in front of the bulldozers before construction took place to demonstrate the community's unwanted sentiment towards this multi-billion dollar project and the irreversible damage the neighborhood will inevitably face.
Liang partnered with his friend Theodore Lu and former presidential candidate Andrew Yang to launch the first-ever social activism DAO - dubbed by Coindesk. Their project GoldenDAO uses web3 technology for social good.
As an award-winning activist, Liang continues to spread his message in boardrooms and even on the streets, encouraging people to overcome discrimination, practice forgiveness and unite to fight injustice.

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