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Islamic marketing
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Islamic Marketing is a new social science introduced as an alternative to the conventional marketing theory and practice. To promote this purpose, a new academic publication, The Journal of Islamic Marketing, has been founded by Dr. Baker Ahmad Alserhan, of the Business Administration’s Marketing track,UAE University who will serve as editor. The journal will be published by Emerald, a respected academic publisher, starting in February 2010, and will provide a global forum for researchers, academics and business people, where all issues related to Islamic Marketing can be actively debated. Published quarterly, JIMA is targeted to provide the international marketing community with up-to-date research, designed to address the challenges facing marketers involved in business activities with and within Islamic communities. Articles Contributed to the journal will be subjected to a thorough peer review process by an experienced and highly regarded review board. Marketing issues will be examined from an Islamic perspective which, arguably, if adhered to, can help to create a value-loaded global ethical marketing framework for firms and estblish harmony and meaningful cooperation betrketweent international marketers and their Muslim target market. This new scientific discipline attempts to put forward the point of view of Islamic principles relating to marketing. It discusses the marketing opportunities, challenges and traditions in the Islamic markets. With nearly a quarter of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. This new scientific discipline covers a specific and important part of the world. It provides insights into the various aspects of marketing to the Islamic markets such as franchising, distribution channels, retailing practices, branding, positioning, and pricing issues, all within the Muslim legal and cultural norms. See Also
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