Insticator Inc. is an ad tech company based in New York City, whose product, the Insticator Widget, is an interactive publisher tool that provides publishers with interactive content experiences for site visitors, such as curated quizzes and polls and suggested stories, along with viewable ad units.
Insticator was founded in 2012 by Zach Dugow, and originally produced an app that operated on a B2C platform that allowed people to make predictions on major television events in the hopes of earning rewards. However, in 2014, Insticator pivoted from gamification to digital advertising and began concentrating on a B2B platform that focuses on providing interactive content while serving digital advertisements.
In June 2017, Insticator was awarded the 2017 Red Herring North America award and was featured on the 2017 Display LUMAscape created by LUMA Partners.
Insticator has secured over $8M in funding, with $2.2M in a first round angel investment in March 2015, $2.66M in venture funding in February 2016. In July 2017 Insticator acquired $5.2M in Series A funding led by Associated Venture Management and Mintz & Co. Dugow appeared on the live Post-Cable Network Cheddar TV to discuss the July 2017 Series A funding.
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