Innoosy

Innoosy
Innoosy is a method which combines TRIZ and Design Thinking in one. The method is connected to the market based on customer feedbacks.
It has been referenced by Luxembourg Government institution Luxinnovation. It is used by many pharmaceutical, consulting companies.
It proposes operators like 8 TRIZ principles, 3 Design thinking operators and many others like Sustainability and ressource savings, Timing and operations, Value, History, Biodesign, Internet enhancements.
Situation
TRIZ is a method for experts. Design Thinking is easy to implement but lacks any ideation methodology.
Complexity
Leading innovation process across teams and organisation is a challenge.
Innoosy method proposal
It has been build for non TRIZ experts in brainstorming session. It is using prepared sentences to increase the number of ideas. Those sentences are build using a subset of TRIZ principles.
The ideas curation is simplified using an ideas class evaluator. The method has five main steps.
Step 1 : Customer feedbacks
The idea is to follow design thinking empathy step. Innoosy adds a recording of the contact, context and a domain to classify feedbacks.
Step 2 : Experience analysis
Feedbacks are analysed on the following dimensions :
- Importance for the contact
- the feedback type for example is it a dream or a fear
- classify it wether it is a positve or negative experience
Step 3 : Customer Challenges
Based on all feedbacks, a customer challenge to be solved is proposed.
Objectives, key succes factors are set. Constraints are enumerated.
Step 4 : Ideas Generations
The brain storming session is prepared by enumerating elements of the challenge to be solved, resources, features, operations.
The customer segment is proposed to give the flavour to the session.
Step 5 : Curate Ideas
Each ideas gets a calculated ideas class. Based on the class, project management office can supply their portfolio of projects with innovative projects to be evaluated with a business case.

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