InMarq

InMarq (pronounced /Éªn’mark/, a homonym for Dutch een markt, meaning one market) is a PaaS (platform as a service) providing a customized online guide to the products and services of nearby online and offline retailers. The InMarq team is currently involved in analyzing and planning the implementation of the system for Netherlands
The data on products and services is uploaded by enterprises to the InMarq platform. Consumers browse through the inventories of nearby businesses. InMarq reporting is based on a periodic reports system, with leading statistical data for enterprises organized in terms of financial forecasting, inventory management and other relevant business consulting reports .
Timeline and Status
InMarq is currently in the stage of Research and Development. Focus group research, looking at consumer interface preferences and proprietor functionality takes place towards autumn 2014, prior to the system’s launch. InMarq is expected to be complete in its beta version by early 2015.
Organization
During their studies at Duisenberg School of Finance, Spartak Grigoryev and Stanislav Wald initiated the framework of the InMarq platform. Iva Kodhelaj joined the project to supervise technical development while studying atEindhoven Technology University . Nathaniel Baumgarder, from United Nations, joined the project as a public relations advisor. Alice Sprascio and Alice Heron, artists from Gerrit Rietveld Academie assist with marketing, communication and interactive design of the platform and mobile application.
Affiliated members
Eneda Pone: marketing, (Strategic Pricing and Contractor at LEO Pharma), Piet Hein Olie: market analytics (Managing Partner at Synthes Hedge Fund) , Bernd Jan Sikken: business strategy development (World Economic Forum) , financial research: Maksim Nefedkin (Higher School of Economics), Ryan Wilson: legal consulting (United States Air Force), Ario Harsanto: high-tech industry overview (ABN Amro), Alibay Farzaliyev: logistics and customer service (Lund University).
InMarq Platform
The system serves consumers and retailers. Some of the functions of InMarq platform as a service include: items browsing (offline and online enterprises), recommendation features, shopping cart software, online transactions, map navigation, and data analytics .

Technical Design
According to project CTO, Iva Kodhelaj, the InMarq platform is based on JavaScript as a client-side programming language. JavaScript libraries such as JQuery are used to facilitate the HTML document traversing, event handling, animation and Ajax Interaction. Site elements include external and inline CSS, session cookies, etc. The Apache HTTP Server is used as an open source web server. Since InMarq provides sales data analytics to businesses, it uses algorithms similar to the services of Google Analytics and Quantcast.
InMarq’s technology design can handle several back-end operations each day, in addition to queries from multiple third-party sellers. InMarq employs a web browser Netscape Secure Commerce Server using the Secure Socket Layer protocol that stores all credit card details in a separate information bundle. The InMarq system also records and analyzes consumer behavior enabling it to suggest specific items or bundles of items based on preferences demonstrated through past purchases and viewed items.
InMarq Mobile Application
InMarq mobile applications have a full access to InMarq database, as do traditional website users. The main feature is the navigation ease, with which consumers can find retailers. In the long-term, InMarq management plans to apply blue-tooth technologies payment methods to incorporate into the concept of the InMarq platform.
InMarq as a single platform
The European Commission reports suggest that an integrated system for offline retail could lead to a pan-EU expansion in the near future. The Mario Monti Report has already highlighted the importance of developing a Digital Single Market (DSM), which is also reflected in the Digital Agenda and the Single Market Act.
InMarq offers application hosting and a deployment environment, along with various integrated services. Services offer varying levels of scalability and maintenance.. PaaS offerings may also include facilities for application design, application development, testing, and deployment as well as services such as team collaboration, web service integration, and marshalling, database integration, security, scalability, storage, persistence, state management, application versioning, application instrumentation, and developer community facilitation
European Act on the Single Digital Market
European Commission reports suggest that an integrated system for offline retail may lead to pan-EU expansion in the near future. The Mario Monti Report had already highlighted the importance of developing the DSM, which was also reflected in the Digital Agenda and the Single European Act, including key actions on ICT infrastructure and e-commerce . Completing the European DSM has a potential to create growth in the Information and Communication Technology (ICT) sector and contribute to increasing Europe’s medium to long-term competitiveness.

Main Menu

See Also

Main Menu