Imayam TV

Imayam TV is a satellite channel that was launched in 2006.
IT was promoted by Channel Bharat Entertainment Pvt Ltd. RA Jebaraj is the managing director of Imayam Television.
Imayam TV also plans to launch news bulletin and several live shows once it has shifted its transmission from Thaicom satellite to Indian satellite. The channel has a mix of entertainment, religion and cultural programmes, which include film-based shows, game shows, classical concerts and programmes related to spiritual tourism and discourses by spiritual gurus. "We devote most of out time in producing non-film based programmes and employ directors and other technicians, including production houses, to produce quality programmes," said Sriram, Head of Marketing, Imayam TV.
Sriram further said, "Over the years we have been focusing on catering to the local tastes and preferences. We regularly change our programming format to respond to changes in preference and trend of the viewers. Initially, there were some problems with the distribution pattern, wherein Imayam TV was placed in the wrong position and the viewers had lesser opportunity to see the channel. In the past two years, these issues have been sorted out and the channel has gained some recognition in the market with a good programming line-up."

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