Ignasi Puig Claret

Ignasi Puig Claret (Manresa, Barcelona, April 8, 1962) is an advertising entrepreneur, founding partner of SCPF agency (part of the WPP holding company) and CEO of SCPF America.
Career
In 1985 he began his professional career in the advertising world at Delvico Bates agency, where he worked until 1987. In 1989 he was appointed General Director of the advertising agency Backer Spielvogel Bates (Barcelona office) until 1992, when Delvico and BSB agencies merged; Puig was named General Manager of the new company. whose name is made up of the initials of its four partners: Toni Segarra, Luis Cuesta, Puig and Felix Fernández de Castro; In 1998 SCPF opened an office in Madrid and won contests to develop IKEA, BMW, Vodafone and ING campaigns, among others.
In the year 2000 WPP buys 30% of the shares of SCPF, and both agencies are part of a direct marketing company, Mr. John Sample, with Puig Claret as part of the management team.
In 2005 WPP completes the acquisition of SCPF; with Subway and HSBC among its first clients, and subsequently Procter & Gamble, Unilever, Coca Cola, Banco Santander, Banco Sabadell, Mazda, Johnson & Johnson, Revlon, Red Cross and Medicos sin Fronteras, among others. The company opened offices in New York, Mexico City, Buenos Aires and Bogotá.
Awards
With SCPF, Puig Claret won awards at the International Festival of Cannes and the Festival Iberoamericano de la Comunicacion Publicitaria, IAB Awards and Effie Awards. In 2009 the agency was recognized with the Coca-Cola Creative Excellence Award in Atlanta.

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